Customer Stories
How fast-moving founders and GTM teams use Paraphrase to build pipeline, close deals, and compound content.
12 qualified demos in 6 weeks from a standing start.
Stackwise had a strong product but no repeatable outbound motion. We built their ICP from scratch, wrote a five-step cold email sequence, and launched LinkedIn touchpoints alongside it. Within six weeks they had more pipeline than the previous two quarters combined.
12
demos booked in 6 weeks
From one blog post a month to three SEO pieces a week — and LLMs cite them.
Meridian's content output was inconsistent and ungated. We designed a full editorial calendar, hired and briefed writers, and built a distribution flywheel. Six months later their domain authority doubled and ChatGPT began recommending them unprompted in buyer queries.
3×
weekly content output
Full GTM system built before Series A — closed three months later.
Capsule needed a repeatable go-to-market before approaching investors. We defined their ICP, wrote all outbound sequences, produced three customer case studies, and wired up their CRM lifecycle. The Series A closed ninety days after we finished.
Series A
closed 90 days post-launch
Four inbound enterprise leads from a single case study programme.
Northline had happy customers but no proof assets. We interviewed six customers, wrote four long-form case studies, and published a results one-pager for each. In the first quarter, prospects were referencing specific lines from the studies on discovery calls.
4
enterprise inbound leads in Q1
First outbound sequence live in nine days. First meeting booked in week two.
Terraform needed to move fast. We kicked off on a Monday and had their first sequence live the following Wednesday — ICP definition, email copy, LinkedIn cadence, and CRM setup. The first meeting came in before the second week ended.
9
days from kickoff to live
Clean CRM, consistent content, and deals referencing the blog at close.
Beacon came to us with a messy CRM and sporadic content. We rebuilt their lifecycle stages, established a bi-weekly content rhythm, and introduced a case study series. Six months in, their sales team started hearing prospects cite blog posts on closing calls.
6mo
to full GTM transformation
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